Content that brings up positive emotions is shared more often. So here are the best emotions to use in your content to make your audience feel good.

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What’s your Emotional Content Score? It’s more important than ever to make sure your content is in tune with your audience, their needs and their state of mind, so take the ECS test today.

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You don’t want a plain vanilla content strategy that leads you to creating the same content as everyone else. You want a strategy designed to help you stand out, be interesting, be relevant. And forget creating content for content’s sake.

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The power of emotional marketing has never been quite so evident. But how do we capture what we’ve learnt and apply that in the future? A big part of the answer is emotional intelligence.

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Ever wondered why you get an emotional response to a brand, even before you remember why you like it? It’s about emotional storytelling, and here’s why you should be doing it.

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