National Tobacco Campaign

The Federal Government's brief on this project was to create a campaign that supported Aboriginal and Torres Strait Islander people in their efforts to quit smoking. Working in partnership with Carbon Media, we devised the theme 'Don’t Make Smokes Your Story', and put the focus on values such as the health and wellbeing of families. This TVC above spearheaded the campaign, and was backed up by a full suite of print, radio, social and digital executions. This TVC was directed by Mark Toia. 

As part of the National Tobacco Campaign titled 'Don't Make Smokes Your Story', this back story video explores our heroes' life in more detail. Directed by Tristan Houghton. 

As part of the National Tobacco Campaign titled 'Don't Make Smokes Your Story', this back story video explores our heroes' life in more detail. Directed by Tristan Houghton. 

For more campaign TVCs, videos and content, visit the Campaign Website 

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