How To Create A Content Strategy That Gets People Talking

Without a doubt, content is more important than ever before. The marketing landscape has been reshaped by global events, and the result is an imperative for marketers to think and act with a greater emphasis on their customers’ needs and emotions, and to engage in conversations rather than chest beat.

 And yet, more than 50% of marketers say they don’t have a content strategy in place. For something so important, that’s a business risk you don’t want to take. You don’t want a plain vanilla strategy that leads you to creating the same content as everyone else. You want a strategy designed to help you stand out, be interesting, be relevant. Be creative. The universe is awash with content, you need to find a way to stand out. And forget creating content for content’s sake.  

Create a Content Strategy Framework

Behind every great creative idea is a smart strategy. Here we take a top-level look at the process behind our Storybee Content Strategy framework, which is specifically designed to help you attract and keep your audience’s attention.  The process can first be summarised in three distinct pillars:

1.     Brand Ambition: what you want to achieve, what you want to say, brand positioning, marketing landscape, what you want your audience to think and feel

2.     Audience Attention: what your audience wants to hear, what unique value your content provides them with, your ‘big’ idea to connect, editorial mission statement, content positioning

3.     Content Plan: execution and delivery, amplification, goals and measurement

Free Content Strategy Template

To develop a unique strategy and a content plan, these three pillars are divided up into nine steps to follow. Use this template to build a content strategy that will make you stand out and get the audience attention you deserve.

Turning a plan into action

Working through each stage of this template takes time and effort. However, the more you put in, the more you get out, and we’d encourage you to be creative with your thinking. Research your industry or sector well and be bold by being different!