Andersens - Brand

Andersens has been leading the way in Australian retail for over 60 years. This homegrown success story has based its success on delivering quality products, outstanding service, value for money pricing and best in class guarantees. Customers have also always been attracted to Andersens’ honest personality and values, shaped by the businesses’ country origins. Today, Andersens continues to thrive and move with the times, adding innovative services such as design advice to its repertoire, and developing a product range beyond carpet which reflects the modern needs of its customer base.

This intentionally upbeat new brand campaign was created to refresh the brand and its offer, and to inspire customers as they consider the possibilities when renovating or refurbishing their home. The creative solution began with a new campaign line: “The Home of Fresh Ideas.” This theme was based on the insight that the audience typically sought ideas and advice from a trusted source when planning a home makeover. The concept was then rolled out into a highly engaging and energetic brand video, notable for its stunning 3D Visual Effects treatment, featuring rooms morphing from the ‘old’ to the ‘new’. The campaign was also brought to life in a series of eye catching print, POS and radio executions.

CAMPAIGN DEVELOPED AND DELIVERED IN COLLABORATION WITH THE LIBRARY