Uncover the soul of your brand.

Brand DNA

Your Brand DNA defines who you are, what you stand for and why people should care.

It’s the emotional and strategic core that gives your brand meaning - and your marketing direction.

What It Is

Brand DNA is a process that uncovers and defines the essence of your brand — the single idea that connects purpose, people and personality.
It begins with a collaborative discovery workshop and ends with a crafted Brand DNA report that captures the heart of your brand in one clear, usable framework.

You’ll walk away with a simple, strategic foundation that shapes everything from messaging and design to campaigns and culture.

Who It’s For

Perfect for SMEs and growing businesses who want clarity, focus and alignment before investing in major marketing, rebranding or campaign work.

What’s Included

  • Discovery session (onsite or virtual, 3 hours)

  • Expert facilitation by Serotonin Creative

  • Post-session analysis and synthesis

  • Brand DNA Summary (1–2 pages)

  • Visual Brand Key (your brand on a page)

  • Optional short brand narrative paragraph

What You’ll Get

  • A clear articulation of your brand’s purpose and belief

  • Insight into your audience and what they value

  • Defined values, personality and tone

  • A unique point of difference

  • A unifying Brand Essence — the spark behind every idea

Outcome

A concise, strategic document that captures your brand’s DNA — giving you the clarity, language and confidence to tell your story with purpose and consistency.

Brand DNA – the starting point for every great brand story.