Corporate Traveller Brand Campaign
When Corporate Traveller approached us to develop a campaign concept that was interesting, compelling and confident, we responded by inviting road warriors to upgrade their expectations. Business travellers are notoriously short on time, especially when they’re rushing through the airport, so we had to create something that caught their attention and held their interest. Our dynamic arrow device did just that, along with a series of headline executions designed to speak directly to our audience and their needs. The campaign was rolled out across outdoor, airports, digital banners, website and social channels. The response has been very positive and you'll continue to see the creative over the coming months.