Corporate Traveller Brand Campaign

When Corporate Traveller approached us to develop a campaign concept that was interesting, compelling and confident, we responded by inviting road warriors to upgrade their expectations. Business travellers are notoriously short on time, especially when they’re rushing through the airport, so we had to create something that caught their attention and held their interest. Our dynamic arrow device did just that, along with a series of headline executions designed to speak directly to our audience and their needs. The campaign was rolled out across outdoor, airports, digital banners, website and social channels. The response has been very positive and you'll continue to see the creative over the coming months.

C-Suite Series -
The Ultimate Lunch and Learn

Forget sitting in a meeting room listening to a lecture from the boss and eating average sandwiches, now you can watch hi-flying CEOs impart their knowledge from the comfort of your chosen device. With sushi if you like. Sit back and enjoy this long form content series that we created for Corporate Traveller, as part of an ongoing content strategy that’s designed to help their SME customers to grow. With Host Kate Mills at the helm (ex editor of Business Review Weekly and CFO Magazine) we crafted this complete production from concept and script, right through to production and delivery.

Coromal Caravans

With a change of ownership taking place, Coromal caravans had a little enforced downtime in their marketing while the business was relocated from WA to QLD. Some competitors tried to use this time to make up a few stories about Coromal, so we created this impactful video to help squash these stories and announce the brand’s return. The video played at the brand re-launch and has since gone on the play an important part in renewed marketing efforts.


Corporate Traveller - Jamestrong Precision Packaging

As part of our Customer Story series with Corporate Traveller we headed to NSW to film Jamestrong Precision Packaging and their business. A manufacturer of steel and aluminium cans, you may not have heard of them but you’ve probably used their products. It was great to hear about their high quality and dedication they put into ensuring their packaging is the best.


Looking for customer testimonials for your brand? Contact us today to discuss your options.


Isuzu Ute Customer Story - Daniel Morcombe Foundation

If you’re Australian you know the story of Daniel Morcombe. A loss of a son has only made Denise and Bruce Morcombe more determined about child safety. Their work at the Daniel Morcombe Foundation involves travelling to schools across the country and educating kids on their safety, both in real life and online. Denise and Bruce work tirelessly to spread their message and it was a real honour for the Serotonin team to work with them to tell their Isuzu story.

“The problem sadly isn’t going away, so we need all the help we can to educate our kids. We’re thankful for our generous corporate supporters, including Isuzu UTE, who provide us with our vehicles. We do hope the public don’t forget us though and understand that we always need assistance to do the work we do.” - Denise Morcombe


Looking for customer testimonials for your brand? Contact us today to discuss your options.


Winnebago - Where Will You Go?

The Winnebago Where Will You Go campaign needed to create a strong emotional connection between the viewer and the talent on-screen. Our open casting call helped us to find the beautiful, real-life family - The Rigbye’s. The story follows the grandparents on their journey, leaving clues along the way for the kids to find them. We were lucky enough to film in from Hastings Point to Crams Farm Reserve, Northern NSW which provided the perfect sunset backdrop for the ending of the video. This is definitely one for our agency history, and one we won’t forget.


Looking for compelling and emotive video for your brand? Contact us today to discuss.


Isuzu Ute Customer Story - Cedar & Suede

Owners of a flourishing design and construction business - Cedar and Suede, Carlene and Michael Duffy are always busy juggling projects and moving equipment. You may recognise them as former finalists on Channel 9’s ‘The Block’. Now with their Cedar and Suede business, their own TV show Ready Set Reno, a vintage caravan restoration business, AND a young family - they are busier than ever. This is their Isuzu Story.

“We find the MUX to be really comfortable and it’s got everything that we need. When we’ve got one of our big vans on the back, you can really feel the power of the engine.”


Looking for customer testimonials for your brand? Contact us today to discuss your options.


Isuzu Ute Customer Story - Keith

Keith Douglas and his wife took a leisurely drive in the Natural Bridge hinterland, 45 mins from their home in the Gold Coast and fell in love. They found a property of 135 acres of rainforest, waterfalls and stunning views.
“Well they say you don’t find your home it finds you. We found this place by accident but once we were here, we knew this is where we wanted to be. Simple as that”

With such a large property there’s a lot of maintenance to do. In Keith’s words there’s “Always things to do, always things to tow. That’s why you need a good ute”. Not content with experiencing the lush area themselves, Keith and his wife opened up the property to campers.

“This place is really special, and we’d be happy to spend the rest of our lives here”.

Serotonin handled the story, video production and stills on this project. We wanted to go beyond the typical ute ad and tell the stories of the customers who use them every day.


Looking for customer testimonials for your brand? Contact us today to discuss your options.


Corporate Traveller /

It’s a simple question, but it can be one of the hardest to ask – R U OK? However for many people just knowing that someone cares, can be the catalyst for them to speak up and ask for help. Our client, Corporate Traveller, is a R U OK? business partner, and they recently helped to spread the RU OK? message of staying connected through meaningful conversations to help suicide prevention. Serotonin is proud to have helped create this video as part of the campaign. National R U OK? Day is 13 September 2018, but it’s a message that is relevant 365 days a year. 


Corporate Traveller Customer Stories

As part of a wider brand campaign that we recently created for Corporate Traveller, Serotonin developed a series of compelling customer stories featuring some incredible businesses and people from around the country. Serotonin wrote, produced and delivered these engaging videos and stills, and there's more stories in the pipeline.... 




Griffith University Open Day 2018

Griffith is on a remarkable journey and the University has a real energy about it. In an annual push to get the message out, Serotonin was asked to develop the look and feel for their 2018 Open Day. Work we created included video idents, press, outdoor and digital designs. 

GRFU 0459 Open Day 2018_Coronation Drv_OOH 648x768px V2.jpg
Screen Shot 2018-08-22 at 4.18.50 pm.png

Screen Shot 2018-08-22 at 4.25.24 pm.png

Isuzu Ute Customer Story - The Ralstons

As a local real estate agent in Batemans Bay, NSW, Sarah Ralston is used to singing the praises of the area. This picturesque township hardly needs any selling however, as its beautiful beaches, humming marina, sweeping river and friendly community vibe quickly entices any new visitor and make it near impossible for them to leave.

Sarah and her family live across the road from the bay, and in summer, they practically live at the beach. Her husband David is a keen bodyboarder and it’s pretty hard to keep their three kids - Kaitlin, Zoe and Campbell - out of the water. They’re an active family and are also involved in rugby league, touch footy and running, but when the temperature drops in the winter months, for them, it’s all about camping.

Serotonin handled the story, video production and stills on this project, and we're currently packing the car to go camping ourselves.  

ralstons 3.jpg
Screen Shot 2018-08-12 at 7.38.55 am.png

Corporate Traveller Product Series

Business Travel can be complex, but Corporate Traveller makes it easy thanks to their expert Travel Managers. We helped them get their product messages across simply and effectively with this new series of videos featuring a new, fresh animated graphics look and presenter. Too easy!

Griffith University Art Museum - Davida Allen

The story and thoughts of famous Australian artist Davida Allena, interviewed and recorded as part of the Griffith University Art Museum retrospective of her work.


Cybergrad is a new cybersecurity training program that develops the shills of individuals and provides skilled, lower cost resourcing to the industry. Parent company eSecure wanted to stand out from the crowd when they launched Cybergrad, so we created this dramatic, filmic video that's deliciously full of beautiful production values.

Screen Shot 2018-06-13 at 11.22.36 am.png

Isuzu Ute Customer Story - Dominic

Dominic has been running his livestock transport company for over 15 years now and relies on robust and powerful utes for his business. He works hard for his wife and six kids, because family is everything to Dominic. The family love horses, competing in Campdrafting competitions all around the country and he needs one tough, hard-working ute that is equally at home on the road, on the farm and when towing heavy loads. For this reason he loves his D-MAXs. This is Dominic’s Isuzu Story.


TRI Foundation

When the TRI Foundation wanted to launch a new perpetual fund to help fund innovative research into global health issues, they knew they had to stand out from the crowd.
They knew they needed a strategy that resonated with their audience and reflected their unique position in the market. Serotonin worked with the foundation to develop a communications strategy using our very own Storybee framework; a process which enabled the development of the new organising thought of 'Dreams Delivered'.
The campaign rollout has now begun, kicking off with an impactful hype video and brochure. Oh, and if you have a spare million or two, they'd love to hear from you.  

Screen Shot 2017-12-09 at 9.10.33 pm.png

Screen Shot 2017-12-09 at 9.11.12 pm.png
Screen Shot 2017-12-11 at 9.09.11 pm.png

Go Local, Grow Local

In a push to support local business, the Queensland Government wanted to get the message out that by buying from local business, people can actually grow local businesses and communities. So what better way to communicate this than to visually demonstrate it? This campaign was developed in conjunction with Engine Group.   

Screen Shot 2017-11-01 at 6.42.06 am.png

Children’s Hospital Foundation - Researcher Series

The first in a series of videos exploring the world and the work of the incredible scientists making a difference to our world. In this video, Dr Sevirrine Navarro explains exactly why we should be thinking of hookworms (yuk) as our friends, and how she plans to help prevent asthma by harvesting their vomit. Trust us, it's better than it sounds. 

FCM Connect

FCM Travel leads the way with an integrated global technology platform, FCM Connect. FCM Connect is a single point gateway that brings people and technology together…and ensures that your business remains connected right throughout the booking, travelling and management process. At the core of the solution is the FCM Connect Hub; a single, simple, central point around which all of your travel needs are organised.

Screen Shot 2017-11-03 at 8.07.22 am.png

FCM Pinnacle

Pinnacle is an exclusive, VIP style service for the high flying executive. It's taking customer service to new heights by fulfilling travellers' needs every step of the way.
To capture the essence of this unique, urbane product, we created an elegant video that oozes sophistication. 

Screen Shot 2017-05-13 at 8.27.01 pm.png

AutoTender Thought Leadership Content

AutoTender is a leader in online vehicle procurement, and they're changing how the industry works fast. The team at AutoTender have worked in the car sales industry for decades, so they knew there was a better way. Serotonin has helped AutoTender establish a fast growing profile in the market, starting with a mapped out content strategy using our in house framework, StoryBee. Part of that strategy is an ongoing series of thought leadership articles that establishes their credentials and provides real value value to their audience. 

Screen Shot 2017-11-03 at 8.22.47 am.png
Screen Shot 2017-11-03 at 8.49.36 am.png
Screen Shot 2017-11-03 at 8.22.52 am.png

Isuzu Ute - X-Runner

Isuzu is 100 years old, and to celebrate, they released a limited edition D-MAX X-Runner. This video was created to capture the sense of history as the new model was unveiled to the world. It was all created on a limited budget, so we're pretty proud of what we were able to achieve. 

Flight Centre Foundation

The Flight Centre Foundation is an amazing not-for-profit organisation that's doing wonderful things. In the pursuit of additional contributions to their Workplace Giving Program, the Foundation wanted to find a way to boost employee participation within the Flight Centre Travel Group. Serotonin devised a 'frequent giver' scheme in partnership with the Flight Centre Creative Studio, and rolled out a campaign to promote it. The strategic idea behind the frequent giver program was to introduce tiers of incentives = platinum, gold, silver and bronze - that recognised and rewarded the level of a staff member's involvement. This was the first time this had been done within the group and the results have been excellent to date. 

Screen Shot 2017-05-13 at 9.51.34 pm.png
Screen Shot 2017-05-13 at 9.50.52 pm.png

Qld Government 'Back To Work' Campaign via Engine

This TVC is part of an integrated campaign by the Queensland Government to get people back to work. Serotonin handled the script and creative supervision;
Engine were the agency; the Director was Grant Marshall at Black Lab; producer was Karen Hayward; post production Cutting Edge. 

Screen Shot 2017-01-24 at 12.51.35 pm.png

Wallace Bishop Men’s Guide

Some guys find the idea of picking a wedding ring pretty daunting. This handy pocket sized guide helps them through the whole shebang. Designed by Blackwell's design Co. 

Screen Shot 2016-11-14 at 4.34.47 pm.png

Corporate Traveller - Customer Stories

The latest in a series of Customer Stories, this video takes an insider's look into the Fred Hollow's Foundation.  

Cruiseabout Branded Content

A 4 part TVC series for Cruiseabout, in conjunction with Bowls Australia. Serotonin handled the scriptwriting and concept development;
Cruiseabout handled the production; the Director was Rich Wang.


Isuzu Ute Retail Campaigns

Screen Shot 2016-11-14 at 9.46.19 am.png
Isuzu Miles of Smiles.png


Griffith University

A kinetic type / motion graphics video created to promote Griffith's new offer to Secondary School decision makers.

Griffith University - Digital Banner Ad Campaign 

To promote a whole new range of fresh degrees, Griffith wanted to get all of the various schools' messages out in front of prospective students. This is just a small selection of what was created. 

RSL Care Magazine

Screen Shot 2016-11-14 at 4.47.03 pm.png
RSL Mag food.jpg
Screen Shot 2016-11-14 at 4.46.55 pm.png
Screen Shot 2016-11-14 at 4.46.34 pm.png
Screen Shot 2016-11-14 at 7.34.24 pm.png

Qld Cancer Council - Ugly Xmas Rashie

In a campaign led by Rumble Creative and Media, Serotonin Creative worked in partnership with the team to develop this highly original and highly effective idea. 

Ugly Xmas Rashies.png
Screen Shot 2016-11-14 at 8.20.01 pm.png

Corporate Traveller Customer Stories - Youngcare

FCM Customer Testimonials

Customer Testimonial video for leading global business travel brand, FCM. Shoot was across three days in Perth and Melbourne.

Screen Shot 2016-11-15 at 1.35.29 pm.png

Cancer Council Queensland: Kate’s Story

The moving story of Kate McLennan, dual cancer survivor, age 20. This video was produced to help highlight the Girl's Night In fundraising campaign in 2015. If you’d like to support Cancer Council Queensland and host a Girls Night

Screen Shot 2016-11-15 at 1.33.06 pm.png