Mandate -
Don’t Punt On Your Prostate

Mandate is the The PA Research Foundation’s annual fundraiser for prostate cancer research. It’s been run successfully for nearly a decade, but this year, the Foundation wanted to do something fresh. The campaign is run in partnership with the Australian Venue Co - one of the country’s largest owners and operators of hotels and pubs - and it’s in their pubs that the majority of this promotion takes place. So, we needed to create a campaign that would cut through and resonate with this audience. And if there’s one thing a pub goer loves - or in fact any Aussie loves - then that’s putting a bet on. Our creative concept harnesses the popularity of this much loved pastime and gives it a twist...

Campaign Videos - Two lighthearted campaign videos were created to help promote the fundraiser effort, and they both featured
Brand Ambassador Ben Ikin and PA researcher Dr Pat. Designed to be a parody of the typical betting company ‘betting tips’ video, we made them fun and entertaining, whilst still getting the message through loud and clear.

Collateral - a wide range of collateral was created for distribution throughout participating pubs and hotels.