Project Pink

Project pink is a well-established, much loved breast cancer research fundraising campaign organised by the PA Research Foundation. This year, we were asked to freshen up the campaign and give it new life. We needed to stand out, be fun, and be vibrant in order to win the attention (and donations) of our audience. Needless to say 2020 was a tricky year for charities, so more than ever, we needed to be positive, fun and positive with our messaging. Our creative concept delivered this playfulness through a headline-based idea that gave the campaign a unique voice. It’s a little cute, it’s a little sweet, but most of all, it’s a whole lot of fun. Deliverables included posters, point of sale collateral, digital assets, t-shirts, buttons, social media ads, edms and brand guidelines.