Spicers Private Collection

The Private Collection by Spicers is a new, exclusive portfolio of nature-based escapes where relaxed luxury is the connective theme. Other themes we think are patently running through these properties are the jaw-dropping wow factor, the other world beauty and the irresistible urge to to do whatever it takes to go stay in each and every one of them. Serotonin was invited to write the new website copy, a task which we approached with equal measures of joy, romanticism and escapism. With these properties aimed at the higher end of the socio-economic scale, the copy needed to inspire, engage, and tell a unique story that gave readers a compelling reason to select the Private Collection for their next getaway.