Scenic Rim Trail

Spicers Scenic Rim Trail is an iconic Australian experience, combining unexplored nature with with untold luxury. It’s a playground for the curious, a place to lose yourself, to think, dream, explore, and imagine. When Spicers asked us to create a new brand campaign for this exquisite experience, we took a walk ourselves into the mind of the consumer, and tapped into the motivations and needs of our audience. The result is an enticing new campaign that invites the reader to embark on a journey of discovery.

How we helped:

• Campaign theme

• Press ads

• Web and brochure copy