TRI Foundation

When the TRI Foundation wanted to launch a new perpetual fund to help fund innovative research into global health issues, they knew they had to stand out from the crowd.
They knew they needed a strategy that resonated with their audience and reflected their unique position in the market. Serotonin worked with the foundation to develop a communications strategy using our very own Storybee framework; a process which enabled the development of the new organising thought of 'Dreams Delivered'.
The campaign rollout has now begun, kicking off with an impactful hype video and brochure. Oh, and if you have a spare million or two, they'd love to hear from you.