Vector / Customology

Customology are the customer data, retention and loyalty specialists. Their brand new MarTech platform VECTOR is an intelligent, intuitive tool that simplifies the process of interrogating marketing data and managing marketing campaigns such as retargeting, emails, sales calls etc. We were invited to handle the branding for the new platform, starting with the logo, style guide, and launch brochures. Our design solution was created to reflect the tech smarts of the product, whilst emphasising the multi-faceted capability and fluid user experience.