Mater - Gift In Will

For Mater Foundation’s Gift in Will campaign, we created a fresh, emotional yet hopeful approach that reframed legacy giving as an act of love shared across generations. Working with the intergenerational insight, we developed the concept “Share the Love’, positioning a bequest not just as money, but as compassion carried forward. Our team delivered the full suite of creative including concept, copy design, posters, press and outdoor, brochures, and EDMs, building a campaign that invites people to leave a lasting legacy of care, research and healing.